Take a look at this picture: http://www.telegraph.co.uk/topics/weather/10623506/Somerset-flooding-in-pictures-Moorland-is-evacuated.html?frame=2814655
That's some house.
It's not quite clear how well the flood-defences are holding up, though. One more load of heavy rain could wreck the entire ground floor, if it's not happened already.
As such, it's a perfect picture of those who are building primarily for this life. They might build something really attractive. But, as far as this life goes, the flood waters are rising. You won't be able to keep them out. They'll wash over everything you have and everything you build in this life in time.
Which life are you building for?