I don't spend that much time thinking about whatever slogans are being slapped upon buses in a country I don't live in, honest.
But, I was just reflecting on the reasons given by the founders of the "atheist bus campaign" for the inclusion of the word "probably" in their none-too-catchy slogan, "There is probably no God. So stop worrying and enjoy life".
The reason, amusingly, is that if they dropped the "probably" then they might fall foul of the Advertising Standards Authority (ASA). What's behind this is that ASA requires that claims in advertisements have to be at least reasonably believable. Seems that the claim "there is no God", in the opinion of the atheists' funding the advert themselves, doesn't meet that standard and they'd get into trouble if they tried it.
Ha, ha, ha.
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